Hi, I’m Pepi
I am a digital marketing and web specialist with practical experience in WordPress development, search engine optimization (SEO), content optimization, and performance tracking. I have strong skills in building and optimizing websites, managing on-page SEO strategies, and supporting business growth through data-driven marketing. Additionally, I focus on enhancing user experience (UX) and improving marketing campaigns by implementing structured content, automation, and performance analysis.
WordPress Development & SEO
WordPress website development process, including on-page and off-page SEO.
Email Marketing
Email marketing and copywriting case studies across e-commerce, fintech, and services.
Content Marketing & Copywriting
Data-driven content marketing solutions that combine research, SEO, and clear messaging to support visibility, engagement, and business goals.
Graphic Design
Projects created during my studies and ongoing creative development – visual storytelling, event design, branding, and marketing-driven visuals.
Examples of my work
Experience
Freelance Website maintenance and SEO
Educational Center Varna – 08.2025 – 12.2025
Provided ongoing maintenance for the website and implemented technical and on-page SEO improvements to enhance performance and search visibility. Managed content updates, conducted keyword research, optimized meta tags, improved site structure, and refined internal linking.
Freelance Website development and SEO
Dental Clinic My Dent and Face Varna – 07.2024 – 09.2024
Developed and customized a WordPress website using Divi, including plugin setup to enhance functionality and performance. Conducted competitor and market research, created branding and logo assets, and optimized Google My Business for local visibility. Implemented comprehensive on-page SEO, covering keyword research, meta optimization, clean URL structure, internal linking, analytics setup, and site speed improvements.
Business Development Specialist
Evnisoft – 04.2023 – 10.2023
Coordinated developer tasks, testing, and feature validation, and built and maintained multilingual websites (Evniverse Safety, Evniverse LMS, Evniverse Success). Led market analysis, SEO, keyword research, and content strategy, creating optimized bilingual content and providing responsive customer support.
Freelance Email Marketing Specialist
Marketing Agency / Fintech – 11.2021 – 12.2022
Planned and executed end-to-end email marketing campaigns across multiple platforms, including automation setup, template development, and UTM tracking. Optimized performance through A/B testing, audience segmentation, and ongoing analysis, while maintaining clean mailing lists and accurate targeting. Developed strategic email plans, crafted engaging copy, monitored results via Google Analytics, and collaborated closely with clients to align campaigns with business goals.
Education
SoftUni Creative
Graphic Design – 2025 – Ongoing
Adobe InDesign, Illustrator, and Photoshop: layout design, branding, vector graphics, and image editing across print and digital projects. Applied strong design fundamentals, including typography, colour theory, composition, and visual structure.
SoftUni Digital
Digital Marketing Specialist – 2020 – 2023
Google Ads, SEO, content marketing, analytics, CRO, and social media marketing. Gained hands-on experience in campaign management, automation, performance tracking, WordPress development, and data-driven optimization across multiple digital channels.