Dental Clinic My Dent and Face Varna

My Dent and Face Varna is a modern dental clinic located in Varna, Bulgaria, offering comprehensive dental care for local and international patients. The clinic provides services in general, restorative, and cosmetic dentistry, as well as implantology, orthodontics, and oral surgery. With a strong focus on patient comfort, clear communication, and modern technology, the team creates personalized treatment plans aimed at long-term oral health and natural-looking results.

• To create a professional, trustworthy, and user-friendly website that reflects the clinic’s modern dental and facial care services.
• To clearly present the clinic’s wide range of dental treatments and educate patients in a simple, accessible way.
• To strengthen the clinic’s online visibility and local presence, especially for patients searching for dental services in Varna.
• To support lead generation and appointment requests through improved usability, structure, and search engine performance.

• Developed and customized the website using WordPress and the Divi theme builder, ensuring flexibility, responsiveness, and a clean visual identity aligned with the clinic’s branding.
• Designed custom branding elements and logo assets to maintain a consistent and professional brand image across the site.
• Installed and configured relevant WordPress plugins to enhance functionality, performance, and security.
• Conducted competitor research and market analysis to define content structure, messaging, and positioning within the dental services market.
• Implemented a comprehensive on-page SEO strategy, including keyword research, optimized meta titles and descriptions, structured headers, image alt tags, clean URLs, and internal linking.
• Improved site speed and technical performance to enhance user experience and support higher search engine rankings.
• Created and optimized the clinic’s Google My Business profile to increase local search visibility and credibility.
• Set up Google Analytics, Google Search Console, and Bing Webmaster Tools to track website performance, user behaviour, and SEO progress.

• Delivered a modern, well-structured, and informative website that clearly communicates the clinic’s services and values.
• Improved search engine visibility and local discoverability, supporting organic traffic growth and local patient acquisition.
• Enhanced user experience, making it easy for visitors to navigate services, understand treatments, and contact the clinic.
• Established a strong technical and SEO foundation for long-term digital growth, performance monitoring, and future optimization.
• Reinforced patient trust and brand credibility through professional design, transparent information, and consistent branding.