Penka Dimova
Experience
Freelance Website maintenance and SEO
Educational Center Varna – 08.2025 – 12.2025
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- Conducted ongoing website maintenance and implemented technical improvements.
- Performed technical site optimization to enhance performance and improve SEO visibility.
- Edited and updated website content to ensure accuracy and consistency.
- Conducted keyword research and analysis to boost search rankings.
- Created and optimized page titles and meta descriptions for better SEO.
- Improved site structure and internal linking to enhance navigation and user experience.
- Researched and evaluated e-commerce platforms (Shopify, Gombashop, WooCommerce, Cloudcart) to identify the most suitable solution for online store development.
- Built and configured an online store using the Cloudcart platform.
- Set up and integrated Google Analytics, Google Search Console, and Bing Webmaster Tools.
- Managed and maintained the company’s Google My Business profile.
Freelance Website development and SEO – My Dent and Face Varna
Ambulatory Individual Practice for Primary Dental Care – Dr. Maria Yordanova Stefanova – 07.2024 – 09.2024
- Developed and customized the website using WordPress and Divi.
- Installed and configured WordPress plugins to enhance site functionality.
- Conducted competitor research and market analysis to inform strategy.
- Branding and logo design.
- Created and optimized Google My Business profiles for local visibility.
- Set up and managed Google Analytics and Google Search Console for performance tracking.
- Executed comprehensive on-page SEO, including:
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- Keyword research using Serpstat.
- Optimizing meta titles, descriptions, headers, and image alt tags.
- Structuring clean and SEO-friendly page URLs.
- Implementing internal linking strategies.
- Enhancing site speed for better user experience and rankings.
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Business Development Specialist
Evnisoft – 04.2023 – 10.2023
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- Developed and delivered educational content to enhance training and knowledge transfer.
- Created and maintained clear, accessible documentation for products and services.
- Managed and prioritized developer tasks based on bug reports and feature requests to ensure timely project completion.
- Conducted thorough testing and validation of new features to maintain quality standards.
- Built and maintained multilingual company and product websites, including plugin configuration and troubleshooting HTML/CSS issues – Evniverse LMS, Evniverse Safety, Evniverse Success.
- Performed market analysis to guide strategic planning and positioning.
- Implemented comprehensive on-page SEO strategies, including keyword integration, meta optimization, internal linking, and performance improvements.
- Executed keyword research using Ahrefs and Serpstat.
- Strategized and planned content initiatives aligned with business objectives and target audiences – Evniverse LMS, Evniverse Safety, Evniverse Success.
- Created and optimized bilingual content with SurferSEO, enhancing performance metrics.
- Delivered responsive customer support via email and chat to ensure client satisfaction.
Freelance Email Marketing Specialist
Marketing Agency / Fintech – 11.2021 – 12.2022
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- Planned, executed, and optimized end-to-end email marketing campaigns using Mailchimp, Klaviyo, ActiveCampaign, Maropost, and Sendinblue (Brevo).
- Developed email templates, set UTMs, and configured automated flows in Sendinblue and Klaviyo.
- Managed and improved ongoing campaigns through continuous optimization and A/B testing to maximize engagement and conversions.
- Maintained mailing lists and client databases to ensure accurate targeting and delivery.
- Crafted compelling email copy and coordinated content creation with writers and designers.
- Developed strategic email marketing plans aligned with campaign objectives and client goals.
- Monitored campaign performance using Google Analytics and prepared detailed internal and client reports.
- Conducted market, competitor, and consumer research, including surveys and split tests.
- Collaborated closely with clients to align email content and planning with their marketing needs.
Education
SoftUni Creative
Graphic Design – 2025 – Ongoing
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- Adobe InDesign: Layout design, typography, editorial composition, and file preparation for print/digital.
- Adobe Illustrator: Vector creation, colour management, typography, brand elements, design composition, and preparing files for digital and print. Gained experience using AI tools to support the design process.
- Adobe Photoshop: Proficient in image editing, colour correction, working with layers, selection tools, text, drawing, graphic elements, filters, and photo enhancements.
- Design Fundamentals: Visual composition, colour theory, typography, graphic symbols, spatial structure (space and lattice frames), and essential design software and terminology.
SoftUni Digital
Digital Marketing Specialist – 2020 – 2023
Google Ads – Fundamentals / Advanced
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- Managing Search, Display, Video, and Performance Max campaigns. Covered automation, AI integration, mobile app campaigns, demand generation, and remarketing strategies.
Content Marketing
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- Goal setting, persona creation, channel and format selection, content planning and creation, and campaign performance analysis.
SEO – On-Page Optimization and Analytics
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- Covered SEO for e-commerce, keyword research, on-page and off-page SEO, project management in SEO, and performance tracking using tools like Google Analytics and Google Search Console.
Google Analytics – Advanced
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- Sales funnels, custom dimensions, measurement protocols, Google Tag Manager, and Data Studio for performance tracking and reporting.
Facebook Marketing
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- Facebook page management, ad structure, campaign creation, ad copywriting, and visuals.
Conversion Rate Optimization and Automation
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- Analysed conversion rates across SEO, paid, email, and referral channels. Conducted UX audits and implemented strategies for performance improvement.
WordPress for Business
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- WordPress setup, cPanel, Divi Visual Builder, custom coding, and website optimization.
SEO and Web Analytics Basics
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- SEO, web technologies, semantic analysis, content creation for SEO, and data interpretation via Google Analytics.
Marketing Fundamentals
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- Business models, value propositions, target audiences, budgeting, and digital consumer behaviour, including micro-moment strategies.
Telerik Academy
Upskill Digital Marketing – 03.2023 – 05.2023
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- Marketing and strategy: Ideal buyer persona, customer journey mapping, marketing funnels, social media strategy, and digital marketing strategy development.
- SEO: Keyword research, on-page and off-page SEO, content audits, semantic writing, technical SEO, and complete SEO strategy planning with tools like SurferSEO, Google Search Console, and Google Tag Manager.
- Content and campaigns: Content strategy and planning, content calendars, A/B testing, and campaign optimization.
- Email marketing: Email marketing fundamentals and running effective campaigns.
- Google Ads and social media advertising: Paid ad campaign creation and optimization across platforms.
- Analytics and data: Google Analytics, data visualization, and storytelling for performance reporting.
- Lead generation: Execution of campaigns focused on lead acquisition and conversion.
